Overview
Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry - from how drugs could be marketed to the types of drugs put into development - as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called ""erectile dysfunction,"" and is simply something to ""ask your doctor"" about. And over 16 million men have. The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life. Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry. This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.
Full Product Details
Author: Meika Loe
Publisher: New York University Press
Imprint: New York University Press
Dimensions:
Width: 15.30cm
, Height: 2.60cm
, Length: 22.90cm
Weight: 0.535kg
ISBN: 9780814752005
ISBN 10: 0814752004
Pages: 288
Publication Date: 11 August 2004
Audience:
Professional and scholarly
,
Professional and scholarly
,
Professional & Vocational
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
This marvelous book offers penetrating insights about the most psychologically potent pill in history. - Michael Kimmel, author of Manhood in America; As companies like Pfizer change the very meaning of what it means to be human in the twenty-first century, we need scholars like Meika Loe to expose their actions. One of the most important books in the field. - David Healy, author of Let Them Eat Prozac
Author Information
Meika Loe is Professor of Sociology and Women's Studies at Colgate University. She is the author of The Rise of Viagra: How the Little Blue Pill Changed Sex in America and Aging our Way: Lessons for Living from 85 and Beyond.
