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Full Product Details

Author:   Benjamin W.L. Derhy Kurtz (University of East Anglia, UK) ,  Mélanie Bourdaa (University of Bourdeaux, France)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.498kg
ISBN:  

9781138944671

ISBN 10:   113894467
Pages:   262
Publication Date:   20 September 2016
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword: Transmedia Storytelling and Free Labor, Acknowledgments, The World is Changing … and Transtexts are Rising, Part I: Rethinking Transmedia: History and Typology of Transtexts, 1. Historicizing Transtexts and Transmedia, 2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question, 3. Texture, Realism, Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom, Use and Reception by Engaged Audiences, 4. Fandom and the Transtext, 5. “I Am Not a Tribute”: The Transmedia Strategy of The Hunger Games versus Fan Activism, 6. Set in Stone: Issues of Canonicity of Transtexts, 7. Star Trek Into Divisiveness: The Transmedial Failures of Star Trek: The Videogame, Part II: Through the Looking-Glass: Transmediating Text-Brands, 8. Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds, 9. BioShock: Rapture through Transmedia, 10. WWE’s Storyworld and the Immersive Potentials of Transmedia Storytelling, The Industry behind Transtexts, 11. Considering Transtexts as Brands, 12. Let’s Talk About Texts, Baby: Proposing a New Model for Copyright in a Transtext World, 13. Transmedia Logics and Locations, List of Contributors, Index

Reviews

The discussions of transmediation are about to enter their adolescence and this book is a proof of this. It constitutes a fruitful dialogue between some of the seminal authors of transmedia studies to this day and as a whole makes a compelling case for not only the continuing importance of studying the complex storytelling practices of the convergence era, but demonstrates the many conflicts and tensions inherent to these practices as well as to the associated academic discourse. - Indrek Ibrus, University of Tallinn, Estonia

""The discussions of transmediation are about to enter their adolescence and this book is a proof of this. It constitutes a fruitful dialogue between some of the seminal authors of transmedia studies to this day and as a whole makes a compelling case for not only the continuing importance of studying the complex storytelling practices of the convergence era, but demonstrates the many conflicts and tensions inherent to these practices as well as to the associated academic discourse."" - Indrek Ibrus, University of Tallinn, Estonia

Author Information

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

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