The Rise of Transtexts: Challenges and Opportunities

Author:   Benjamin W.L. Derhy Kurtz (University of East Anglia, UK) ,  Mélanie Bourdaa (University of Bourdeaux, France)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367874407


Pages:   248
Publication Date:   10 December 2019
Format:   Paperback
Availability:   In Print   Availability explained
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The Rise of Transtexts: Challenges and Opportunities


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Author:   Benjamin W.L. Derhy Kurtz (University of East Anglia, UK) ,  Mélanie Bourdaa (University of Bourdeaux, France)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.358kg
ISBN:  

9780367874407


ISBN 10:   0367874407
Pages:   248
Publication Date:   10 December 2019
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Foreword: Transmedia Storytelling and Free Labour Toby Miller The Continued Rise and Impact of Transtexts: An Introduction Benjamin W.L. Derhy Kurtz and Mélanie Bourdaa Part I Rethinking Transmedia: History and Typology of Transtexts 1. Historicizing Transmedia and Transtexts Denzell Richards 2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question Aaron Delwiche 3. Texture, Realism, Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom Benjamin W.L. Derhy Kurtz and Simone Knox Use and Reception by Engaged Audiences 4. Transmedia and the Fantext Louisa Ellen Stein 5. ‘I am not a tribute’: the Transmedia Strategy of The Hunger Games vs. Fans’ Activism Mélanie Bourdaa 6. Set in Stone: Issues of Canonicity of Transtexts Benjamin W.L. Derhy Kurtz 7. Star Trek Into Divisiveness: The Transmedia Successes and Failures of ‘Star Trek: The Videogame’ Matt Hills Part II Through the Looking-Glass: Transmediating Text-Brands 8. Growing Stories into Vast Transmedia Mythologies through Narrative Design and Narrative Architecture Geoffrey Long 9. Bioshock: Rapture through Transmedia Paul Booth 10. Pro Wrestling's Immersive Story World and the Potentials of Transmedia Storytelling Sam Ford The Industry behind Transtexts 11. Considering Transtexts as Brands Hélène Laurichesse 12. Let’s Talk About Texts, Baby: Proposing a New Model for Copyright in a Transtext World Jennifer Jacobs Henderson 13. Transmedia Logics and Locations Henry Jenkins

Reviews

""The discussions of transmediation are about to enter their adolescence and this book is a proof of this. It constitutes a fruitful dialogue between some of the seminal authors of transmedia studies to this day and as a whole makes a compelling case for not only the continuing importance of studying the complex storytelling practices of the convergence era, but demonstrates the many conflicts and tensions inherent to these practices as well as to the associated academic discourse."" - Indrek Ibrus, University of Tallinn, Estonia


The discussions of transmediation are about to enter their adolescence and this book is a proof of this. It constitutes a fruitful dialogue between some of the seminal authors of transmedia studies to this day and as a whole makes a compelling case for not only the continuing importance of studying the complex storytelling practices of the convergence era, but demonstrates the many conflicts and tensions inherent to these practices as well as to the associated academic discourse. - Indrek Ibrus, University of Tallinn, Estonia


Author Information

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

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