The Rise of Cable Programming in the United States: Revolution or Evolution?
Awards:   Winner of McGannon Communications Research Award 2004 (United States)
Author:   Megan Mullen ,  Thomas Schatz
Publisher:   University of Texas Press
ISBN:  

9780292752733


Pages:   245
Publication Date:   01 May 2003
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $41.95 Quantity:  
Add to Cart

Share |

The Rise of Cable Programming in the United States: Revolution or Evolution?


Add your own review!

Awards

  • Winner of McGannon Communications Research Award 2004 (United States)

Overview

Full Product Details

Author:   Megan Mullen ,  Thomas Schatz
Publisher:   University of Texas Press
Imprint:   University of Texas Press
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.454kg
ISBN:  

9780292752733


ISBN 10:   0292752733
Pages:   245
Publication Date:   01 May 2003
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface 1. Cable History and Television Theory 2. Community Antenna Television, 1948-1968 3. New Directions for Cable, 1968-1974 4. The Rise of Satellite Cable, 1975-1980 5. Broadcast Television's Resource-Starved Imitator, 1980-1995: Part I 6. A Scheduling and Programming Innovator, 1980-1995: Part II 7. Cable Television's Past, Present, and Future Notes References Index

Reviews

This is an important contribution to the literature on media history and institutions. The book also is written in an accessible style and definitely not aimed only at those in media or communication studies. Janet Wasko, author of Hollywood in the Information Age: Beyond the Silver Screen


Author Information

Megan Mullen is Professor of Communication at the University of Wisconsin–Parkside.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now