Overview

Everything starts with thought. Every decision that we make generates our behaviour and performance. Despite thought being the driver of all this, there's a distinct lack of prioritisation about how thinking happens. We think around 60,000 to 70,000 thoughts per day, every day. 90% of those thoughts are the same as the day before. The enormity of this drives everything we do, so now is the time to seriously focus on how we think. In the sequel to the Sunday Times Bestseller 'Powered by Change' (which is now also available as a game-changing business acceleration platform: https: //poweredbychange.com), Jonathan MacDonald extends the thesis of the prior book by investigating the thought processes that drive our behaviour and how we can better understand, influence and change those to drive much better decisions. This book is an accompaniment to the Academy Of Advanced Thought (https: //academyofadvancedthought.com), containing a variety of resources and content related to the progression of our thought muscle.

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