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OverviewKerr analyzes how in the 1970s Mobil Oil made the The New York Times op-ed page the focus of its advocacy strategy to promote interests far beyond its immediate business objectives. Although other corporations produced advocacy messages, none spoke so regularly on so many issues of public policy as Mobil. Kerr shows how Mobil framed the corporate role in democratic processes as identical to that of the individual citizen. This was a radical assertion at the beginning of the seventies, but by the end of the decade Mobil's efforts were the ideological vanguard of an historic expansion of the right and practice of corporate speech. Full Product DetailsAuthor: Robert L., KerrPublisher: LFB Scholarly Publishing Imprint: LFB Scholarly Publishing Dimensions: Width: 14.00cm , Height: 1.60cm , Length: 21.60cm Weight: 0.434kg ISBN: 9781593320706ISBN 10: 1593320701 Pages: 224 Publication Date: 01 January 2005 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |