Overview

Struggling to grow your business while juggling real life? This book is your lifeline. If you've ever dreamed of building a business but thought the timing was all wrong-because of kids, a crisis, or just plain chaos-this is the book you've been waiting for. In The Revenue Runway, marketing strategist and military veteran Kalen Marie Cotto shares her proven framework for growing a profitable service-based business-even when life is turbulent. She's done it while on active duty, through a messy divorce, and as a single mom-and now she's giving you the exact blueprint that helped her and her clients thrive when the odds were stacked against them. You'll learn how to: Build a business in the middle of life's mess, not in spite of it Create an irresistible offer that clients can't wait to pay for Find your ideal audience and speak directly to their needs You'll also get: A 30-day action plan tailored to your stage of business (start, grow, or scale) Real-life case studies that prove you can succeed in any economy Powerful mindset tools to overcome fear, self-doubt, and lack of support This book is for you if: You're stuck in a draining 9-5 and craving freedom You've been laid off and want to take control of your future You're already in business but spinning your wheels with little growth Your runway to success starts here. Don't wait for the ""perfect"" time-because it doesn't exist. Start now. Build momentum. Rescue yourself. Your business (and your freedom) are waiting.

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9781967587643

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Author Information

Kalen Cotto is a Fractional CMO, author of The Revenue Runway, and founder of KMC Digital, where she helps small businesses and startups drive sales and growth. With 20+ years of experience, including coordinating media in combat zones, Kalen crafts no-fluff strategies that deliver results, proven by clients achieving double industry-standard conversion rates and thousands of sales calls. Kalen's journey began in 2010, when she launched a side hustle while pregnant and on active duty in the Army Reserve, needing income and time flexibility. The turning point came after a messy divorce caused her referral-dependent business to collapse, compelling her to build her own lead generation systems and ""save herself"".Through her personal and professional challenges, Kalen developed a unique approach to help entrepreneurs build resilient, profitable businesses through what she calls The Revenue Runway.

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