Overview

Get your copy today and start turning AI initiatives into real business results. Turn AI Investments into Real Business Results Artificial intelligence is transforming the modern enterprise, yet many organizations struggle to turn AI initiatives into measurable business impact. The Return on AI: From Promise to Profit in the Age of Intelligent Business provides a practical roadmap for leaders who want their AI efforts to deliver real value, not just experimentation. Written by AI industry leader Ashwin Mittal and Kellogg School of Management professor Mohanbir Sawhney, this book introduces the AI Impact Model, a framework designed to help organizations predict the success of AI initiatives, prioritize the right projects, and maximize the return on their AI investments. Inside, you will learn how to identify the AI opportunities most likely to succeed, avoid costly implementation mistakes, and move from isolated pilot programs to scalable enterprise solutions. Through real-world examples and practical insights, the authors explain the five key factors that determine whether AI initiatives deliver meaningful results. Whether you are a business leader, AI practitioner, consultant, or strategist, this book provides the tools to make smarter AI decisions and drive measurable outcomes. If you want AI to create lasting competitive advantage, this book shows how to turn AI's promise into profit.

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Reviews

Today, every CEO strives to bridge the gap between the promise of the Generative Artificial Intelligence and the practical way to implement GenAI in their organization that will enhance productivity and create value. Ashwin Mittal and Mohanbir Sawhney address this challenge, proposing a framework that is both rigorous and realistic. A must-read for every leader thinking about AI adoption, i.e. every business leader! Sergei Guriev - Dean of London Business School and former Chief Economist of the European Bank for Reconstruction and Development A smart, practical roadmap for leaders who want to move from AI experimentation to real enterprise impact. Liat Ben-Zur - Former Corporate Vice President, Microsoft; Board Director and AI Transformation Advisor, LBZ Advisory LLC Artificial intelligence has enormous potential, but many organizations struggle to translate that potential into meaningful business outcomes. Drawing on Ashwin Mittal's decades of experience leading AI transformations at global companies and Mohanbir Sawhney's deep expertise in innovation strategy, this book provides a thoughtful and practical framework for bridging that gap. The AI Impact Model offers leaders a structured way to evaluate, prioritize, and scale AI initiatives with confidence. Ronnie Screwvala - Co-Founder of upGrad, Swades Foundation, and UTV Organizations across industries are investing in artificial intelligence, yet many struggle to move beyond isolated pilots. This book clearly explains why and provides a practical, outcome-oriented framework to overcome those barriers. By combining practitioner insight with academic rigor, Mittal and Sawhney offer leaders a credible roadmap for turning AI initiatives into sustainable competitive advantage. Anupam Mittal - Founder of People Group (Shaadi.com) and Shark, Shark Tank India I've seen firsthand that we are not short of AI ideas; we are short of AI outcomes. What stands out in this book by Ashwin Mittal, Chairman of C5i, and Prof. Mohanbir Sawhney is its focus on execution and value creation. It gives leaders a clear, structured way to move from pilots to real, measurable business impact. Ram Iyer - General Manager, Windows Devices & Sales, Marketing, Microsoft Many organizations invest heavily in AI but struggle to see real returns. This book provides a structured and highly practical approach for evaluating and scaling AI initiatives that truly matter. Suraj Srinivasan - Philip J. Stomberg Professor of Business Administration, Harvard Business School This book addresses one of the most pressing questions facing business leaders today: how to ensure AI investments deliver measurable returns. Mittal's practitioner perspective, shaped by years of guiding Fortune 500 organizations through AI adoption, combined with Sawhney's resear

Author Information

Ashwin Mittal is the Chairman and Co-founder of C5i, an applied AI and analytics firm that has partnered with Fortune 500 companies. He specializes in helping organizations turn artificial intelligence and advanced analytics into measurable outcomes and sustained business impact. Ashwin has guided companies across industries in scaling AI initiatives and moving beyond insights to action. He frequently writes and speaks on the future of decision-making in the age of AI. Prof. Mohanbir Sawhney is the McCormick Foundation Professor of Technology and Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. A leading authority on innovation and AI strategy, he has advised organizations including Microsoft, Adobe, Salesforce, and Reliance Jio. Mohan is the author of seven management books and a frequent contributor to Harvard Business Review and MIT Sloan Management Review.

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