Overview

This book makes an important contribution to the study of retailing. It draws the right balance between theory and practice, providing a detailed yet highly readable introduction to the subject...I recommend that anyone wishing to understand the complexities of retail buy this book. Feargal Quinn, Executive Chairman, Superquinn The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of real-life case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts.; Key features include Theory chapters followed by two in-depth case studies Technology issues integrated throughout International companies highlighted to illustrate best practice Self-Assessment questions with each theoretical chapter With contributions from leading retail academics and practioners, The Retailing Book is the definitive guide to clear understanding of the main activities involved in retailing and will help assist in deciding whether a career in retailing is a viable option. Paul Freathy is a Professor of Retail Management at the Institute of Retail Studies, University of Stirling and has published extensively on retailing within both academic and trade journals. He is also a visiting fellow of University of Wales and is a member of the Chartered Institute of Marketing.

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9786610600298

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