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9781442643635

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Finally, an approach to retailing literature that combines good academic research with practitioner insight! Complete, instructive and highly readable, this important book that should be on the shelves of anyone engaged in or interested in retail. - Alan C. Middleton, Executive Director, Schulich Executive Education Centre, York University Scientific yet practical, descriptive yet prescriptive - Murray's treatise on retailing presents a comprehensive analysis of one of the most dynamic and high-pressure industries. Written to appeal to managers and students alike, this volume is a must-have for anyone whose work and passion touches the world of retailing. - Dilip Soman, Corus Chair in Communications Strategy and Professor, Rotman School of Management, University of Toronto The Retail Value Proposition offers a practical, coherent, and very readable treatment of the essentials of contemporary retailing. Weaving together classic wisdom and stories with recent research findings, it provides many exciting insights for improved retail performance. If our retailers would embrace Murray's advice, we'd all be better for it. - Michael R. Pearce, Ivey Eminent Teaching Professor Emeritus, Richard Ivey School of Business Administration The Retail Value Proposition successfully illustrates the importance of building a retail brand and a retail experience around the customer. In a comprehensible and effective manner, Kyle Murray provides a roadmap to success in today's hyper-competitive retail market and offers great tools to sustain continued growth and customer relevance. A great book! - Diane J. Brisebois, President & Chief Executive Officer, Retail Council of Canada.

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Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business

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