The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Author:   Sami Finne ,  Hanna Sivonen
Publisher:   Kogan Page Ltd
ISBN:  

9780749454562


Pages:   384
Publication Date:   03 December 2008
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies


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Full Product Details

Author:   Sami Finne ,  Hanna Sivonen
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 16.60cm , Height: 3.00cm , Length: 24.20cm
Weight:   0.845kg
ISBN:  

9780749454562


ISBN 10:   0749454563
Pages:   384
Publication Date:   03 December 2008
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Chapter - 00: Introduction; Chapter - 01: Change drivers in the retail value chain; Chapter - 02: Retail formats; Chapter - 03: Collaboration in the retail value chain; Chapter - 04: Demand management; Chapter - 05: Store operations; Chapter - 06: Information technology trends in the retail value chain; Chapter - 07: Loyalty programmes and shopper information sharing; Chapter - 08: The future

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Author Information

Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland. He is also a well-known speaker in top management seminars and conferences, and a visiting lecturer in several academic institutions, including Helsinki School of Economics and Helsinki University. Hanna Sivonen is Senior Consultant in the Marketing, Sales and Service Transformation team of Capgemini Finland. She has extensive experience in projects for retail and consumer product companies, including category management, shopper analytics, shop-in-shop development, promotion management, marketing effectiveness and customer loyalty. Hanna has also carried out several strategic studies of global retail trends for leading Finnish retailers.

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