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OverviewA short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It's an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics: What is research and how it differs from program evaluation Choosing a research topic The contribution of different disciplines to the social sciences Different research approaches in social science research Using observation in social research Using qualitative and quantitative research methods The main characteristics, advantages, and disadvantages of different sampling methods The main techniques for analyzing surveys and their advantages and disadvantages The major statistical concepts The major data analysis techniques The easiest method for social research Full Product DetailsAuthor: Gini Graham Scott Ph.D.Publisher: Animal Media Group LLC Imprint: Animal Media Group LLC Dimensions: Width: 15.20cm , Height: 0.30cm , Length: 22.90cm Weight: 0.110kg ISBN: 9781462037773ISBN 10: 1462037771 Pages: 72 Publication Date: 17 August 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Not yet available This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |