Overview

Everything that can be digital, will be digital. Yet, while in some ways we live on our smartphones, in other, very real ways, we still exist in physical space. The future belongs to organizations that can create smart, customer-centric experiences that blend physical and digital experiences to create new kinds of value. And to do that, we must recognize that human motivations connect these worlds through a transactional data layer, and create experiences with respect for the humanity represented by that data. This book shares the meaning of place and the abundant metaphors of place already in use in digital experience. In addition, it also provides how we can shape our audiences' experiences more meaningfully in alignment with our business objectives.

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