Overview

Choosing a financial advisor is one of the most important decisions people make in life. They're entrusting someone with their livelihood, their future, and their family, so the choice is not something they take lightly. Given the stakes, the search almost always begins with a referral, and that's why the most successful advisors in the industry are the ones who know how to get them and are proactive in doing so. In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate. This paradigm-shifting book is packed with practical advice you can implement right away, and includes downloadable content for each chapter along with stories from the industry's top advisors about their creative solutions, lessons learned, and mistakes made along the way. The search for a ""magic bullet"" is over. Referrals are-and always will be-the best way to grow your financial practice, and this book shows you how to get more of them than ever before.

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9781544509730

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Author Information

KELLY EDWARDS is the CEO of Lawton Marketing Group, a full-service agency specializing in marketing and branding for the financial services and insurance sector. The agency represents hundreds of top financial advisors and firms throughout all fifty states and Canada, and they have won more than fifteen national and international awards for their work. Kelly has been in marketing for more than twenty years, and her clients range from individual advisors and small family offices to Fortune 100 companies.

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