Overview

A repeatable and proven way to cultivate referrals-the life blood of your small business. In The Referable Client Experience, author Stacey Brown Randall teaches you how to create an intentional client experience that generates the referrals you deserve. As a coach and consultant, Brown Randall has successfully shown business owners how to cultivate reliable, consistent referrals. Now, she brings her proven method to you. You do great work and are valuable to your clients. So why don't they refer you? A hard truth: Doing great work does not equate to referrals. To receive referrals from clients you must build a client experience worthy of referrals, then bridge the gap to generate referrals by implementing specific tactics within your client experience. A client experience is more than just doing great work-it's how a client feels while working with you, not just the outcome they receive. Since emotions play a major role in your client experience, you must understand how the stages within the client experience fit with the client experience formula, then break them down into standardized elements so they become repeatable. Brown Randall walks you through understanding each phase of your client experience from the new phase through the alumni phase. Armed with this knowledge, you'll be able to pinpoint where you can use hot zones to generate referrals. In The Referable Client Experience, Stacey Brown Randall teaches you to see beyond off-putting marketing tactics like asking for referrals or adding a referral request to your email signature. Instead, her methods show you how to plant the right language seeds throughout the client relationship, resulting in an organic desire to refer. Practical and illustrated examples, actionable insights, and real-life stories from small business owners will equip you with the knowledge you need to build a repeatable system for sustaining a robust business-without the gimmicks and desperation.

Full Product Details

9781774585931

Table of Contents

Reviews

""Ask and you will not receive. But trigger a burning desire for clients to refer you, and the leads will come pouring in. How? The answer is in Stacey's book."" Mike Michalowicz, author of Profit First and The Money Habit ""Finally, a book that demystifies referrals and shows you how to earn them with integrity. I've taught branding and marketing for years, and I still took notes. Stacey shows how a great client experience is your most powerful marketing strategy-and gives you the clear, actionable blueprint to back it up."" Mike Kim, Wall Street Journal and USA Today bestselling author of You Are the Brand ""The Referable Client Experience isn't theory or surface-level advice. It's a practical, clear-eyed look at how to build trust, create connection, and make it easy for your clients to refer you-without begging, bribing, or those awkward asks. If you've ever wondered why your happy clients aren't sending more business your way, this book has your answer. The Referable Client Experience will show you how to generate referrals: with class, with clarity, and with consistency."" LuAnn Nigara, speaker, author, host of A Well-Designed Business(R) ""In her new book, The Referable Client Experience, Stacey Brown Randall shows how to create experiences your clients can't help but talk about and how to turn those conversations into new business. From referral seeds to hot zones, Stacey provides a framework for sparking, nurturing, and growing referrals that come from existing and alumni clients."" Joey Coleman, international keynote speaker and Wall Street Journal bestselling author of Never Lose a Customer Again

Author Information

Stacey Brown Randall is on a mission to keep business owners from business failure. Through her one-on-one and group programs, she teaches business owners how to generate referrals naturally-without manipulating, incentivizing, or even asking.Brown Randall is a national speaker and the host of the Roadmap to Referrals podcast. She has been featured in national publications like Entrepreneur magazine, Investor's Business Daily, Forbes, and more. She is the multiple-award-winning author of Generating Business Referrals Without Asking and coauthor with LuAnn Nigara of A Well-Designed Business-The Power Talk Friday Experts.Brown Randall is married with three kids and lives with her family in North Carolina. Connect with her at staceybrownrandall.com.

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