Overview

There Are No Shortcuts to Building a Strong Brand. Powerful, strong brands have individual personalities and are not the light version of something else. What makes this book unique is that it covers various aspects of building an irresistible brand, from defining its purpose and values to creating a compelling brand story. The book also focuses on building authentic connections with customers, the fusion of digital and traditional branding strategies, brand reputation management, and the significance of brand consistency Meet the Author, Efoevi Kojovi Segbaya, a skilled bilingual (English & French) Brand Coach & Consultant. With a Bachelor's Degree in Sc Animation and 15 years of experience, Efoevi is dedicated to perfection. He orchestrated the influential corporate branding seminar ""The CEO Chair"" in partnership with Tradefare in West Africa, uniting CEOs from diverse sectors. In December 2019, Efoevi achieved certification as a Facebook Blueprint e-learner and received a Certificate in Boost Your Marketing with Facebook Pixels Help. It encourages CEOs to embrace a long-term vision for their brand's success and become the driving force behind an irresistible brand.

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