The Real World Guide to Fashion Selling and Management
Author:   Gerald J. Sherman ,  Sar Perlman
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781563674211


Pages:   320
Publication Date:   01 September 2006
Format:   Paperback
Availability:   Out of stock   Availability explained


Our Price $249.48 Quantity:  
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The Real World Guide to Fashion Selling and Management


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Overview

The act of personal selling in the fashion industry is quickly becoming lost in a sea of flashy advertisements, Web sites, and other technological noise. Increasingly students feel selling is something some other department is responsible for, or something that magically happens. Future salespeople and sales executives must get a thorough understanding of the real-world basics of selling while in class, rather than by trial and error on the job. With a real-world practical approach, this book will start educating students on these principles in preparation for their entrance into the job market. Instructor's Guide includes options fo rorganizing the curriculum and suggestions for teaching the course.

Full Product Details

Author:   Gerald J. Sherman ,  Sar Perlman
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 22.90cm , Height: 1.20cm , Length: 30.50cm
Weight:   0.551kg
ISBN:  

9781563674211


ISBN 10:   1563674211
Pages:   320
Publication Date:   01 September 2006
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

Table of Contents

* Selling Isn't a Dirty Word * Retail Sales * Business-to-Business Selling * Getting to the Sale * The Sales Presentation * Follow Through the Relationship Development * Selling Yourself * The Characteristics of Successful Salespeople and Sales Managers * Managing a Sales Force * Training and Tools * Measuring Productivity * Organizational Structure & Interaction * The Global Marketplace * Adjusting to Changes in Fashion Markets

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Author Information

Gerald J. Sherman teaches at Johnson and Wales University.

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