The Real World Guide to Fashion Selling and Management

Author:   Gerald J. Sherman ,  Sar Perlman
Publisher:   Bloomsbury Publishing PLC
Edition:   2nd edition
ISBN:  

9781609019334


Pages:   352
Publication Date:   03 July 2014
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $74.99 Quantity:  
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The Real World Guide to Fashion Selling and Management


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Overview

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic ""behind the label"" success stories, and how to anticipate—not just keep up with—today's global marketplace. New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships Instructor's Guide available

Full Product Details

Author:   Gerald J. Sherman ,  Sar Perlman
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   2nd edition
Dimensions:   Width: 18.70cm , Height: 2.50cm , Length: 23.50cm
Weight:   0.608kg
ISBN:  

9781609019334


ISBN 10:   1609019334
Pages:   352
Publication Date:   03 July 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Preface Acknowledgments 1 Selling Isn't a Dirty Word 2 The Characteristics of Successful Salespeople and Sales Managers 3 Retail Sales and Management 4 Business-to-Business Selling 5 Getting to the Sale 6 Selling Yourself 7 The Sales Presentation 8 Follow-Through and Relationship Development 9 Digital and Social Media in Sales (New Chapter) 10 Managing a B2B Sales Force 11 Training and Tools 12 Measuring Productivity 13 Organizational Structure and Interaction 14 Adapting to Change in the 15 The Global Marketplace Resources for the Reader References Glossary Bibliography Index

Reviews

I like the fact that this book covers selling yourself and follow-through... I would [love] to change my [current] book to this one. -- Tammy Tavassoli, The Illinois Institute of Art - Schaumburg, US I think this book is excellent and is targeted toward Fashion majors. -- Janice Jenny, Herkimer County Community College, US


Author Information

Author Website:   http://www.shermanperlman.com

Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, USA, a public relations and integrated marketing company. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and at Johnson and Wales University, College of Business, North Miami, Florida, USA. Sar S. Perlman is a partner at Sherman & Perlman, LLC, USA, a public relations and integrated marketing company. He a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver, Power and Motoryacht, Art and Antiques, Wildlife Art, Millionaire, Boca Raton, Florida International, South Florida Sun-Sentinel, among others.

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Author Website:   http://www.shermanperlman.com

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