The Real World Guide to Fashion Selling and Management
Author:   Gerald J. Sherman ,  Sar Perlman
Publisher:   Bloomsbury Publishing PLC
Edition:   2nd edition
ISBN:  

9781609019334


Pages:   352
Publication Date:   03 July 2014
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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The Real World Guide to Fashion Selling and Management


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Full Product Details

Author:   Gerald J. Sherman ,  Sar Perlman
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   2nd edition
Dimensions:   Width: 18.70cm , Height: 2.50cm , Length: 23.50cm
Weight:   0.608kg
ISBN:  

9781609019334


ISBN 10:   1609019334
Pages:   352
Publication Date:   03 July 2014
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Preface Acknowledgments 1 Selling Isn't a Dirty Word 2 The Characteristics of Successful Salespeople and Sales Managers 3 Retail Sales and Management 4 Business-to-Business Selling 5 Getting to the Sale 6 Selling Yourself 7 The Sales Presentation 8 Follow-Through and Relationship Development 9 Digital and Social Media in Sales (New Chapter) 10 Managing a B2B Sales Force 11 Training and Tools 12 Measuring Productivity 13 Organizational Structure and Interaction 14 Adapting to Change in the 15 The Global Marketplace Resources for the Reader References Glossary Bibliography Index

Reviews

I like the fact that this book covers selling yourself and follow-through... I would [love] to change my [current] book to this one. -- Tammy Tavassoli, The Illinois Institute of Art - Schaumburg, US I think this book is excellent and is targeted toward Fashion majors. -- Janice Jenny, Herkimer County Community College, US


Author Information

Author Website:   http://www.shermanperlman.com

Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, USA, a public relations and integrated marketing company. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and at Johnson and Wales University, College of Business, North Miami, Florida, USA. Sar S. Perlman is a partner at Sherman & Perlman, LLC, USA, a public relations and integrated marketing company. He a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver, Power and Motoryacht, Art and Antiques, Wildlife Art, Millionaire, Boca Raton, Florida International, South Florida Sun-Sentinel, among others.

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Author Website:   http://www.shermanperlman.com

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