Overview
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what ""radio"" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Full Product Details
Author: John Hendricks (Stephen F. Austin State University, USA) ,
Bruce Mims (Southeast Missouri State University, USA)
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Edition: 10th edition
Weight: 1.587kg
ISBN: 9781138218802
ISBN 10: 1138218804
Pages: 482
Publication Date: 01 May 2018
Audience:
College/higher education
,
General/trade
,
Tertiary & Higher Education
,
General
Format: Hardback
Publisher's Status: Active
Availability: In Print
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Reviews
The Radio Station continues to be the best textbook available because it is intimately tied to the broadcasting industry. Not only does the Radio Station present cutting edge material, it does so with support of industry professionals and practitioners who give both students and instructors the highest confidence in the material. - Michael Brown, University of Wyoming, USA While The Radio Station has long been the foundational text for students of the medium, this new edition explores the profession with refreshing depth and breadth. With information on podcasting, streaming, and career planning, this book is essential for anyone engaged in the field. - Michael Huntsberger, Linfield College, USA
Author Information
John Allen Hendricks (Ph.D., University of Southern Mississippi) has more than 20 years of experience as a media studies educator. He currently serves as chairman of the Department of Mass Communication and holds the rank of professor at Stephen F. Austin State University in Nacogdoches, Texas. Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.
