Overview

This is a classic and candid guide to the internal workings of radio stations. It is updated to include a discussion of the pod-casting boom. It provides new analysis of satellite radio and its role in radio broadcasting today. This is the bible for beginning radio professionals and a complete guide to the internal workings of radio stations and the radio industry. The book is now a classic and cornerstone for this topic. Not only will readers new to radio understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and pod-casting, mergers and consolidations, future prospects and new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader.

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9786610747061

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