Overview

Next to a selection of all relevant typefaces this book provides essential knowledge about formal, practical and historical aspects of type. Typography is an essential part of visual communication design. The rapid changes brought about by digitalization also have a major impact on the type design process. Users need a solid knowledge base in order to deal with the seemingly unmanageable abundance of exciting and new fonts and to use them sensibly. A precise and inspiring guide for all those who want to understand and use typography in a focused and effective way, this volume provides both creative inspiration and a practical understanding. This is made possible in particular by a clear structural concept for classification into categories and subcategories, followed by a detailed look at the features. The authors present a selection of more than one hundred relevant typefaces, supplemented by historical background, user-relevant information and explanations of their special formal characteristics to make it easier to recognize the underlying formal principles.

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9783721210491

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Author Information

Eva Kubinyi is a graphic designer and professor for typography at the University of Applied Sciences in Aachen, Germany. Partner of Intégral Ruedi Baur Paris for over 25 years, she conceived and designed major international signage projects for public space and visual identity systems in the cultural field.

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