Overview
Dating back to antiquity, semiotics is both a ""technique"" and a ""science"" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge. Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.
Full Product Details
Author: Marcel Danesi
Publisher: University of Toronto Press
Imprint: University of Toronto Press
Edition: 2nd edition
Dimensions:
Width: 15.50cm
, Height: 1.40cm
, Length: 23.50cm
Weight: 0.420kg
ISBN: 9781487504854
ISBN 10: 1487504853
Pages: 216
Publication Date: 12 August 2020
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Temporarily unavailable
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
Reviews
"""The second edition of The Quest for Meaning is remarkably accessible without sacrificing the necessary challenge posed by questions of knowledge-making and meaning. The book establishes a sound and ample historical foundation that deftly navigates around rabbit holes.""--Peter Vandenberg, Department of Writing, Rhetoric, and Discourse, DePaul University ""The role of semiotics in digital humanities is a major contribution to the second edition. The Quest for Meaning aptly implements semiotic theory and practice to areas of artificial intelligence, modeling structure, and digital text.""--Jelena Jovicic, Department of Languages and World Literatures, The University of British Columbia, Okanagan"
"""The second edition of The Quest for Meaning is remarkably accessible without sacrificing the necessary challenge posed by questions of knowledge-making and meaning. The book establishes a sound and ample historical foundation that deftly navigates around rabbit holes."" --Peter Vandenberg, Department of Writing, Rhetoric, and Discourse, DePaul University ""The role of semiotics in digital humanities is a major contribution to the second edition. The Quest for Meaning aptly implements semiotic theory and practice to areas of artificial intelligence, modeling structure, and digital text."" --Jelena Jovicic, Department of Languages and World Literatures, The University of British Columbia, Okanagan"
The role of semiotics in digital humanities is a major contribution to the second edition. The Quest for Meaning aptly implements semiotic theory and practice to areas of artificial intelligence, modeling structure, and digital text. - Jelena Jovicic, Department of Languages and World Literatures, The University of British Columbia, Okanagan The second edition of The Quest for Meaning is remarkably accessible without sacrificing the necessary challenge posed by questions of knowledge-making and meaning. The book establishes a sound and ample historical foundation that deftly navigates around rabbit holes. - Peter Vandenberg, Department of Writing, Rhetoric, and Discourse, DePaul University
Author Information
Marcel Danesi is a professor in the Department of Anthropology at the University of Toronto.
