Overview

Momentum isn't luck - it's mental physics. Why do some people and teams accelerate while others stall? The Psychology of Momentum uncovers the hidden cognitive mechanics that transform effort into exponential progress. Drawing on neuroscience, behavioral economics, and performance psychology, William Liu breaks down how perception, motivation, and feedback loops create the feeling - and the reality - of unstoppable forward motion. You'll learn how to build psychological leverage: the subtle shifts in attention, framing, and environment that keep progress compounding long after others lose focus. From the science of flow and dopamine-driven habit design to the dynamics of confidence and recovery, this book reveals how high performers stay in motion when others burn out. For entrepreneurs, leaders, and thinkers chasing sustainable achievement, The Psychology of Momentum is a roadmap to understanding and engineering the invisible forces that make success inevitable.

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