Overview

The Psychology of Fitness reveals why traditional diets, motivation hacks, and workout plans fail-and how to rewire your brain for automatic, lifelong fitness. Instead of relying on willpower, this science-backed guide teaches you how your dopamine system, habit loops, environment, and emotional triggers shape every choice you make around food, exercise, and consistency. Discover how stress, cravings, and decision fatigue sabotage your progress-and learn practical tools to reprogram your brain for healthier behavior. You'll uncover how to build identity-based habits, reduce friction, overcome emotional eating, and create a lifestyle where fitness feels natural, not forced. If you've ever struggled with motivation, fallen off track, or felt frustrated by repeated restarts, this book gives you the roadmap to finally break the cycle. Through neuroscience, psychology, and behavior design, you'll learn to create a brain that supports your goals instead of fighting them. The Psychology of Fitness is the definitive guide for anyone who wants long-term health, lasting consistency, and real transformation from the inside out.

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