Overview

In the fast-moving world of financial technology, product success isn't just about algorithms or design-it's about understanding how people actually behave with money. The Psychology of FinTech is a groundbreaking guide that merges behavioral science with product strategy to reveal why most financial apps fail-and how to build ones that truly stick. Written for product managers, financial advisors, and UX leaders, this book dives deep into cognitive biases, trust design, decision friction, and habit loops to help you build smarter financial products that change behavior at scale. With insights drawn from psychology, behavioral economics, and Dr. Rajan Nagarajan's decade-long experience in FinTech innovation, this book offers a clear, ethical, and practical framework to turn theory into results. Whether you're building the next savings app, robo-advisor, or decentralized finance tool, this is your behavioral playbook. Ideal for readers of: Nudge by Richard Thaler Hooked by Nir Eyal The Behavioral Investor by Daniel Crosby FinTech professionals designing behavior-driven systems

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