Overview

A multidisciplinary investigation of an age-old process - persuasion - in a relatively new guise - product placements, brand films and television programmes and sponsorships is represented. The intent is to explore how persuasion works in these contexts and to expand the notion of what constitutes persuasion, resulting in a more knowledgeable field and consumer.

Full Product Details

Author:   L. J. Shrum (University of Texas at San Antonio, USA)
Publisher:   Taylor & Francis Inc
Imprint:   Psychology Press
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.658kg
ISBN:  

9780805846416

ISBN 10:   0805846417
Pages:   312
Publication Date:   01 September 2003
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Contents: Preface. L.J. Shrum, What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media. Part I: Embedding Promotions Within Programs: Subliminal Embeds and Product Placements. M.H. Erdelyi, D.M. Zizak, Beyond Gizmo Subliminality. J.A. McCarty, Product Placement: The Nature of the Practice and Potential Avenues of Inquiry. S. Law, K.A. Braun-Latour, Product Placements: How to Measure Their Impact. M. Yang, B. Roskos-Ewoldsen, D.R. Roskos-Ewoldsen, Mental Models for Brand Placement. N. Bhatnagar, L. Aksoy, S.A. Malkoc, Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy. S. Auty, C. Lewis, The Delicious Paradox : Preconscious Processing of Product Placements by Children. Part II: The Programs Between the Ads: The Persuasive Power of Entertainment Fiction and Narrative. R.S. Wyer, Jr., R. Adaval, Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments. M.C. Green, J. Garst, T.C. Brock, The Power of Fiction: Determinants and Boundaries. L.J. Shrum, J.E. Burroughs, A. Rindfleisch, A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment. G. Comstock, Paths From Television Violence to Aggression: Reinterpreting the Evidence. M. Kniazeva, Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior. D.W. Schumann, Media Factors That Contribute to a Restriction of Exposure to Diversity. Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects. T.C. Brock, S.D. Livingston, The Need for Entertainment Scale. C.A. Russell, A.T. Norman, S.E. Heckler, People and Their Television Shows: An Overview of Television Connectedness. D.N. Greenwood, P.R. Pietromonaco, The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis. S. Jones, C. Bee, R. Burton, L.R. Kahle, Marketing Through Sports Entertainment: A Functional Approach. S.R. McDaniel, Sensation Seeking and the Consumption of Televised Sports.

Reviews

'Recommended. This interdisciplinary volume should interest students of psychology, marketing, and mass communications as well as faculty who teach or study entertainment media and its psychological implications.' E. Applegate, CHOICE magazine

Recommended. This interdisciplinary volume should interest students of psychology, marketing, and mass communications as well as faculty who teach or study entertainment media and its psychological implications. E. Applegate, CHOICE magazine Shrum's collection is a rigorous examination of the state of current research. Reseasrchers will find the volume insightful. Moreover, enough context is given in each chapter to make the collection accessible to scholars just entering the conversation or for consumers seeking to understand more about the influence of the media environment. International Journal of Communication

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