Overview

What if the most powerful force in the economy isn't money-but the human mind behind it? Psychology of Economics is a groundbreaking journey into the irrational, emotional, and deeply human side of economic behavior. From the hidden biases that make us overspend, to the social pressures that drive market bubbles, this book pulls back the curtain on the psychological forces shaping our financial lives. Why do we save too little, spend too much, and invest with fear or euphoria? Why does a price ending in .99 feel like a bargain? Why does debt feel like shame, and a luxury car feel like pride? Blending cutting-edge research with storytelling and philosophy, this book explores cognitive biases, emotional triggers, cultural scripts, and even how AI and algorithms are reshaping the way we think about value. Each chapter unveils a different facet of the economic mind-from the psychology of risk to the illusion of control, from herd behavior to the myth of the rational investor. Perfect for readers of behavioral economics, psychology, finance, or simply anyone curious about the strange relationship between mind and money, Psychology of Economics challenges the numbers-driven view of markets and replaces it with something more real: people. Behind every economic choice is a mind-flawed, emotional, but full of potential.

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