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OverviewWith a novel quality theory of consumption which treats opulence and self-restraint in consumption styles symmetrically, Ernst Mohr shows how social distance and proximity are communicated by consumption and produced by communication. He positions fringe styles with those of the mainstream in an overall stylistic system of society and analyses their encounters. Rigorously derived, the approach casts fresh light on the cultural and social evolution as well as the business models of the consumer industry. It provides a coherent interdisciplinary access to the aesthetic turn of society that has so far been treated with contradictory paradigms. Full Product DetailsAuthor: Ernst MohrPublisher: Transcript Verlag Imprint: Transcript Verlag Dimensions: Width: 14.70cm , Height: 1.50cm , Length: 22.60cm Weight: 0.666kg ISBN: 9783837657036ISBN 10: 3837657035 Pages: 340 Publication Date: 25 April 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationErnst Mohr is Professor emeritus of Economics at the University of St. Gallen, Switzerland. His research interests concern the interrelation between culture and consumption, addressing, among others, stylistic innovation, aesthetics and the economy, and taste as a driver of the consumer industry. Tab Content 6Author Website:Countries AvailableAll regions |