The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management
Author:   Gabriel Steinhardt
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2010 ed.
ISBN:  

9783642045073


Pages:   378
Publication Date:   29 April 2010
Replaced By:   9783319499970
Format:   Hardback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management


Overview

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. ""The Product Manager’s Toolkit"" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.

Full Product Details

Author:   Gabriel Steinhardt
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   2010 ed.
Dimensions:   Width: 15.50cm , Height: 2.20cm , Length: 23.50cm
Weight:   1.620kg
ISBN:  

9783642045073


ISBN 10:   3642045073
Pages:   378
Publication Date:   29 April 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9783319499970
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

Product Management Concepts.- Who’s Driving Your Company?.- Product Management Team.- Product Definition Team.- Crafting Market Requirements.- Concept of Marketing.- Value-Marketing Model.- Extending Product Life Cycle Stages.- Product Management Glossary.- Product Manager's Toolkit.- PMTK Introduction.- PMTK Models.- PMTK Templates.

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