Overview

The Product Management Playbook gives you the tools required to master one of business's most rewarding roles. You'll assess your skills, learn core concepts, apply 21 proven methods covering the full product life cycle, and learn from expert insights and real-world examples that will sharpen your product sense. Along the way, you'll become the PM everyone wants to work with. Who Should Read This Book This book is for anyone who turns messy problems into real products and then lives with the results. It's particularly useful for current or aspiring product managers, product leaders, and digital professionals or career changers who are considering product management. It's also useful for any business CEO or leader who needs to understand the role of a product manager. What you'll take away Learn from 21 step-by-step product management methods, including building an MVP from scratch, scaling an in-market solution, and more. Employ ready-to-use templates (discover and delivery guides) to use in everyday work for real-world impact. Take a skills assessment test to baseline your core competencies for the duties and role of a product manager in today's marketplace. Discover how AI can supplement core product thinking, with a chapter on five specific technologies and six skills that every product manager should develop when working on AI-based products. Level up your PM discovery skills, strategic thinking, and stakeholder influence techniques. Go deep on how to use data and technology as a strategic lever, how to lead delivery teams, and how to assess product market fit. Move into product leadership by learning about coaching less-experienced PMs, evaluating your team, and developing individualized coaching plans. Follow expert advice from thought leaders in the industry who explain what separates elite PMs from the rest. Learn specific tips for interviewing for a product manager position.

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9781959029076

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Author Information

Julia Barham is a product executive, patented inventor, and veteran of the full product journey--from zero-to-one launches to scaling market-leading solutions across Fortune 100 companies. She has built inaugural product teams, led B2C and B2B products, and run digital experimentation engines that generated multimillion-dollar revenue gains. Julia's work has earned top-tier recognition for innovation and design, but her true passion is helping teams cut through corporate complexity and bridge the gap between ambitious strategy and daily execution--the space where most business leaders and product teams struggle. She's a firm believer that great product leaders are built, not born, and she has mentored countless rising product leaders across end-to-end product management topics. Julia wrote this book to help everyday practitioners move faster, lead with clarity, and build products that actually matter. Julia lives in Cleveland, Ohio, with her husband Eric and beloved English Springer Spaniel, Sally.

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