Overview

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap.

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Basil Sands is an award-winning narrator working between the Chugach Mountains and Pacific Ocean in Anchorage, Alaska. He has narrated for many bestselling authors and helped many less-known authors climb that ladder. He's a former U.S. Marine who for several years in the 90s ran the dining hall at the NSA, a.k.a. Chef to the Spies. He's been a logger, carpenter, scoutmaster, wilderness rescue medic, senior IT guy, and novelist, and was a minister for over twenty-five years. He rents space in his basement to four Leprechaun brothers; they make the best lager. Todd Olson is CEO and cofounder of Pendo, a platform that accelerates and deepens product adoption for companies everywhere. He has raised over $200 million in venture capital, counts over 1,500 customers, and employs 450 people in six offices around the world.

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