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9781472460301

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Dr Alserhan is the founder of the discipline of Islamic Marketing. He is the founding editor of the International Journal of Islamic Marketing and Branding (Inderscience), the founder and first editor of the Journal of Islamic Marketing (Emerald), the founder and editor of two Arabic journals on the subject. He is founder and Chair of the Global Islamic Marketing Conference, now in its seventh cycle, and he is the CEO of the International Islamic Marketing Association. He is also an associate Professor of Marketing at Qatar University. He previously worked at the United Arab Emirates University, Abu Dhabi University, and as a Credit Specialist for Microsoft European Operation Center, Ireland.

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