Overview

Discover What it Takes to Find and Operate a Successful Franchise Business The franchising industry has experienced rapid growth over the past 50 years, with hundreds of billions of dollars in annual sales and countless opportunities to own and operate a franchised business in almost every segment of today's economy. With seemingly unlimited franchise opportunities, how can you ensure you partner with a franchisor who prioritizes the success of their franchisees while operating your business in a way that yields profitable unit economics? Learn How To - Build a collaborative relationship with your franchisor Understand the levels of trust and transparency in how the franchisor communicates with its franchisees Assess the relationship between the marketing and operations departments and how that relationship impacts your success as a franchisee Deliver on consistent execution of the brand standards and why that is the foundation of your business success Maximize your franchisors' training programs to unlock consistent execution at the unit level Build strong community connections that help your local business thrive Leverage your online community presence to drive sales and attract new employees in competitive labour markets across North America Laura Darrell is a former franchise operations executive with over two decades of experience working with Canada's leading franchisors, Boston Pizza, White Spot, and A&W Restaurants, at both the franchisor and multi-unit franchisee levels. She holds a Master's Degree in Organizational Leadership with a research focus on multi-disciplinary stakeholder collaboration between franchisees and franchisors that unlocks enhanced business outcomes for both. In The Principles of Franchisee Success: Apply Them and Take Control of Your Business Results, she shares everything she's learned from a career spent helping franchisees and franchisors work together to deliver best-in-class results.

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