The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources
Author:   Alexander Sänn
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1st ed. 2017
ISBN:  

9783658172626


Pages:   235
Publication Date:   28 February 2017
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources


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Full Product Details

Author:   Alexander Sänn
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1st ed. 2017
Dimensions:   Width: 14.80cm , Height: 1.40cm , Length: 21.00cm
Weight:   3.401kg
ISBN:  

9783658172626


ISBN 10:   3658172622
Pages:   235
Publication Date:   28 February 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Innovation Management and the Lead User Method.- Preference Measurement and Preference Prediction.- Evaluation of Contributions using Recommendation Systems.- Application in the Field of Industrial IT-Security.- Lead User Innovation Management in Practice. 

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Dr. Alexander Sänn graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ.-Prof. Dr. Daniel Baier.

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