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9780316538411

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The Power of Us compellingly debunks many of the myths that have arisen not only around social identity research but also around social psychology as a whole. Of these, the most enduring are those that paint groups as inevitable sites for corruption of self and loss of reason. The triumph of this book is how it shows that this framing is not only wholly wrong but also dangerously misleading...if we are to have functional and resilient organizations, institutions, and societies, we must understand and draw from the power of the collective mind. --Science Providing a wealth of insight in a page-turning package, this timely survey hits the mark. --Publishers Weekly (starred review) Riveting and revelatory, splendidly written and filled with fascinating studies, The Power of Us shines a new, thought-provoking, and ultimately hopeful light on so much that is confusing and dismaying about our fraught world today. --Amy Chua, author of Battle Hymn of the Tiger Mother and Political Tribes: Group Instinct and the Fate of Nations The Power of Us is brilliant, entertaining, and necessary. Jay Van Bavel and Dominic Packer explore humanity's complex relationship with identity through research that examines how an individual's self is derived from their social groups -- challenging our understanding of power and influence all while offering relevant ways for how we can use their findings to our advantage. --Arianna Huffington, Founder & CEO, Thrive Global The Power of Us is a must-read for understanding the deep impact our social nature has on our decision-making. Van Bavel and Packer take the reader on a fascinating journey through the science of identity, showing how our shared affiliations can both make us susceptible to groupthink and be a force to improve our decisions...if we know how to harness it. --Annie Duke, author of How to Decide and Thinking in Bets In the 21st century, politics and social life have shifted to become ever more about identity. Those who read this book will understand the deep psychology of identity, and will therefore be less bewildered and more successful--not just in politics but in leadership of any kind, and even in the whirling identity pool of social media. --Jonathan Haidt, author of The Righteous Mind, co-author of The Coddling of the American Mind As American politics shifts from fights over ideology and policies to conflict over basic identities, we increasingly need help from social psychologists to understand what is going on. The Power of Us is an excellent resource in filling this urgent need. --Francis Fukuyama, author of Identity Better than I have ever seen, The Power of Us assesses the influence of tribalism on our actions and specifies ways to turn the force from destructive to constructive. A truly important book. --Robert Cialdini, author of Influence and Pre-Suasion The Power of Us is a fascinating journey into the science of identity. If you've ever struggled to understand why people join cults or mindlessly conform -- or, have wondered how to build great teams and influence better choices, this is the book you need. It is a practical, entertaining and, above all, vital guide to human behavior.--Charles Duhigg, bestselling author of The Power Of Habit and Smarter Faster Better

The Power of Us is brilliant, entertaining, and necessary. Jay Van Bavel and Dominic Packer explore humanity's complex relationship with identity through research that examines how an individual's self is derived from their social groups -- challenging our understanding of power and influence all while offering relevant ways for how we can use their findings to our advantage. --Arianna Huffington, Founder & CEO, Thrive Global The Power of Us is a must-read for understanding the deep impact our social nature has on our decision-making. Van Bavel and Packer take the reader on a fascinating journey through the science of identity, showing how our shared affiliations can both make us susceptible to groupthink and be a force to improve our decisions...if we know how to harness it. --Annie Duke, author of How to Decide and Thinking in Bets In the 21st century, politics and social life have shifted to become ever more about identity. Those who read this book will understand the deep psychology of identity, and will therefore be less bewildered and more successful--not just in politics but in leadership of any kind, and even in the whirling identity pool of social media. --Jonathan Haidt, author of The Righteous Mind, co-author of The Coddling of the American Mind As American politics shifts from fights over ideology and policies to conflict over basic identities, we increasingly need help from social psychologists to understand what is going on. The Power of Us is an excellent resource in filling this urgent need. --Francis Fukuyama, author of Identity Better than I have ever seen, The Power of Us assesses the influence of tribalism on our actions and specifies ways to turn the force from destructive to constructive. A truly important book. --Robert Cialdini, author of Influence and Pre-Suasion The Power of Us is a fascinating journey into the science of identity. If you've ever struggled to understand why people join cults or mindlessly conform -- or, have wondered how to build great teams and influence better choices, this is the book you need. It is a practical, entertaining and, above all, vital guide to human behavior.--Charles Duhigg, bestselling author of The Power Of Habit and Smarter Faster Better

The Power of Us is a fascinating journey into the science of identity. If you've ever struggled to understand why people join cults or mindlessly conform -- or, have wondered how to build great teams and influence better choices, this is the book you need. It is a practical, entertaining and, above all, vital guide to human behavior.--Charles Duhigg, bestselling author of The Power Of Habit and Smarter Faster Better

Riveting and revelatory, splendidly written and filled with fascinating studies, The Power of Us shines a new, thought-provoking, and ultimately hopeful light on so much that is confusing and dismaying about our fraught world today. --Amy Chua, author of Battle Hymn of the Tiger Mother and Political Tribes: Group Instinct and the Fate of Nations The Power of Us is brilliant, entertaining, and necessary. Jay Van Bavel and Dominic Packer explore humanity's complex relationship with identity through research that examines how an individual's self is derived from their social groups -- challenging our understanding of power and influence all while offering relevant ways for how we can use their findings to our advantage. --Arianna Huffington, Founder & CEO, Thrive Global The Power of Us is a must-read for understanding the deep impact our social nature has on our decision-making. Van Bavel and Packer take the reader on a fascinating journey through the science of identity, showing how our shared affiliations can both make us susceptible to groupthink and be a force to improve our decisions...if we know how to harness it. --Annie Duke, author of How to Decide and Thinking in Bets In the 21st century, politics and social life have shifted to become ever more about identity. Those who read this book will understand the deep psychology of identity, and will therefore be less bewildered and more successful--not just in politics but in leadership of any kind, and even in the whirling identity pool of social media. --Jonathan Haidt, author of The Righteous Mind, co-author of The Coddling of the American Mind As American politics shifts from fights over ideology and policies to conflict over basic identities, we increasingly need help from social psychologists to understand what is going on. The Power of Us is an excellent resource in filling this urgent need. --Francis Fukuyama, author of Identity Better than I have ever seen, The Power of Us assesses the influence of tribalism on our actions and specifies ways to turn the force from destructive to constructive. A truly important book. --Robert Cialdini, author of Influence and Pre-Suasion The Power of Us is a fascinating journey into the science of identity. If you've ever struggled to understand why people join cults or mindlessly conform -- or, have wondered how to build great teams and influence better choices, this is the book you need. It is a practical, entertaining and, above all, vital guide to human behavior.--Charles Duhigg, bestselling author of The Power Of Habit and Smarter Faster Better

Providing a wealth of insight in a page-turning package, this timely survey hits the mark. --Publishers Weekly (starred review) Riveting and revelatory, splendidly written and filled with fascinating studies, The Power of Us shines a new, thought-provoking, and ultimately hopeful light on so much that is confusing and dismaying about our fraught world today. --Amy Chua, author of Battle Hymn of the Tiger Mother and Political Tribes: Group Instinct and the Fate of Nations The Power of Us is brilliant, entertaining, and necessary. Jay Van Bavel and Dominic Packer explore humanity's complex relationship with identity through research that examines how an individual's self is derived from their social groups -- challenging our understanding of power and influence all while offering relevant ways for how we can use their findings to our advantage. --Arianna Huffington, Founder & CEO, Thrive Global The Power of Us is a must-read for understanding the deep impact our social nature has on our decision-making. Van Bavel and Packer take the reader on a fascinating journey through the science of identity, showing how our shared affiliations can both make us susceptible to groupthink and be a force to improve our decisions...if we know how to harness it. --Annie Duke, author of How to Decide and Thinking in Bets In the 21st century, politics and social life have shifted to become ever more about identity. Those who read this book will understand the deep psychology of identity, and will therefore be less bewildered and more successful--not just in politics but in leadership of any kind, and even in the whirling identity pool of social media. --Jonathan Haidt, author of The Righteous Mind, co-author of The Coddling of the American Mind As American politics shifts from fights over ideology and policies to conflict over basic identities, we increasingly need help from social psychologists to understand what is going on. The Power of Us is an excellent resource in filling this urgent need. --Francis Fukuyama, author of Identity Better than I have ever seen, The Power of Us assesses the influence of tribalism on our actions and specifies ways to turn the force from destructive to constructive. A truly important book. --Robert Cialdini, author of Influence and Pre-Suasion The Power of Us is a fascinating journey into the science of identity. If you've ever struggled to understand why people join cults or mindlessly conform -- or, have wondered how to build great teams and influence better choices, this is the book you need. It is a practical, entertaining and, above all, vital guide to human behavior.--Charles Duhigg, bestselling author of The Power Of Habit and Smarter Faster Better

""Who am I? Is there anyone who hasn't asked themselves this question? But Jay Van Bavel and Dominic Packer have not only asked themselves this question, they've studied the psychology of identity for years and, as leaders in the field, have produced an authoritative guide that is remarkably accessible, actionable, and a pure joy to read!""--Angela Lee Duckworth, author of Grit ""The Power of Us compellingly debunks many of the myths that have arisen not only around social identity research but also around social psychology as a whole. Of these, the most enduring are those that paint groups as inevitable sites for corruption of self and loss of reason. The triumph of this book is how it shows that this framing is not only wholly wrong but also dangerously misleading...if we are to have functional and resilient organizations, institutions, and societies, we must understand and draw from the power of the collective mind.""--Science ""Providing a wealth of insight in a page-turning package, this timely survey hits the mark.""--Publishers Weekly (starred review) ""Riveting and revelatory, splendidly written and filled with fascinating studies, The Power of Us shines a new, thought-provoking, and ultimately hopeful light on so much that is confusing and dismaying about our fraught world today.""--Amy Chua, author of Battle Hymn of the Tiger Mother and Political Tribes: Group Instinct and the Fate of Nations ""The Power of Us is brilliant, entertaining, and necessary. Jay Van Bavel and Dominic Packer explore humanity's complex relationship with identity through research that examines how an individual's self is derived from their social groups -- challenging our understanding of power and influence all while offering relevant ways for how we can use their findings to our advantage.""--Arianna Huffington, Founder & CEO, Thrive Global ""The Power of Us is a must-read for understanding the deep impact our social nature has on our decision-making. Van Bavel and Packer take the reader on a fascinating journey through the science of identity, showing how our shared affiliations can both make us susceptible to groupthink and be a force to improve our decisions...if we know how to harness it.""--Annie Duke, author of How to Decide and Thinking in Bets ""In the 21st century, politics and social life have shifted to become ever more about identity. Those who read this book will understand the deep psychology of identity, and will therefore be less bewildered and more successful--not just in politics but in leadership of any kind, and even in the whirling identity pool of social media.""--Jonathan Haidt, author of The Righteous Mind, co-author of The Coddling of the American Mind ""As American politics shifts from fights over ideology and policies to conflict over basic identities, we increasingly need help from social psychologists to understand what is going on. The Power of Us is an excellent resource in filling this urgent need.""--Francis Fukuyama, author of Identity ""Better than I have ever seen, The Power of Us assesses the influence of tribalism on our actions and specifies ways to turn the force from destructive to constructive. A truly important book.""--Robert Cialdini, author of Influence and Pre-Suasion The Power of Us is a fascinating journey into the science of identity. If you've ever struggled to understand why people join cults or mindlessly conform -- or, have wondered how to build great teams and influence better choices, this is the book you need. It is a practical, entertaining and, above all, vital guide to human behavior.--Charles Duhigg, bestselling author of The Power Of Habit and Smarter Faster Better

Author Information

Jay Van Bavel is an Associate Professor of Psychology and Neural Science at New York University. From neurons to social networks, Jay's research investigates the psychology and neuroscience of implicit bias, group identity, team performance, decision-making, and public health. He lives in New York City with his family and pet hamster, Sunny, and once taught a class while trapped in an elevator with his kids. Dominic Packer is a Professor of Psychology at Lehigh University. Dominic's research investigates how people's identities affect conformity and dissent, racism and ageism, solidarity, health, and leadership. He lives in eastern Pennsylvania with his family and dog, Biscuit. Jay and Dominic received their PhDs from the University of Toronto, where they bonded in a shared sub-basement office. The Power of Us is their first book.

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