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9781584710783

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Dr. Arthur A. Winters is Professor Emeritus and founder of the Advertising and Marketing Communications Department, The Fashion Institute of Technology / State University of New York. He has over 50 years of experience as an advertising agency and marketing professional, as well as an educator and an author with a specialty in strategic planning of marketing and communications. He is a pioneer in Integrated Marketing and Communications, who believed then and now, that brand building requires more than brand name recognition. Dr. Winters holds graduate and doctoral degrees in economics, public relations, and marketing from Williams College, Pace University and Temple University. Quoted in numerous professional and trade publications, he has written many articles and books, created curricula and developed interactive multimedia instruction.

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