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9780791459164

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Flora's thoroughgoing advocacy for positive reinforcement in parenting, education, corrections, and promoting health is important and timely. This fascinating and influential book will indeed provide something unexpected to those misinformed about the impact of positive reinforcement on behavior.

The Power of Reinforcement succeeds in its goal of countering attacks against the purposeful use of reinforcement in socially significant human affairs by providing critical analyses grounded in empirical evidence and consistent conceptual extensions. Not only should The Power of Reinforcement be read carefully by parents, educators, academic psychologists, and others, but it is especially appropriate for students in introductory learning courses. - Psychological Record If the truth will make one free, this book will help free many ... Packed with solid information conveyed in a lively manner, this book is both educational and fun to read. Essential. - CHOICE This is the first contemporary book designed for a broad readership defending the use of reinforcement principles against a wide variety of challenges. The relevance of the topics to everyday life issues, the careful application of research, and the appropriateness of examples make this an extraordinary book and a delight to read. - Robert Eisenberger, author of Blue Monday: The Loss of the Work Ethic in America Flora's thoroughgoing advocacy for positive reinforcement in parenting, education, corrections, and promoting health is important and timely. This fascinating and influential book will indeed provide something unexpected to those misinformed about the impact of positive reinforcement on behavior. - David A. Eckerman, coauthor of The Joy of Experimental Psychology

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Stephen Ray Flora is Associate Professor of Psychology at Youngstown State University.

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