Overview

"Ask someone to point to the part of their body responsible for their intelligence and it is highly likely that they will point at their head. This assumption is understandable, given that, for centuries, from Descartes' ""cogito ergo sum"" to the computer age, this is what we have been told to think. And yet we all share common experiences that have revealed the incomparable power of ""not thinking."" Have you ever struggled to remember your pin number only to hold your fingers out and type it correctly with your hands, played the piano without focusing on remembering the correct notes, or listened to your gut feeling when under the pressure of a big decision? All these instances prove that it is time to stop neglecting the role the body plays in our acquisition of knowledge and to explore how it is that brain and body combine to deliver what we view as uniquely human intelligence. In this unique new book, Simon Roberts looks at the pivotal role that our body plays in how we learn. Drawing upon an incredible range of cutting-edge science, real-life examples, and personal experience, Roberts explores the complexity of even the simplest of tasks that humans perform every day and goes on to explain how, with a greater awareness of the processes at work, we can tap into our full potential and excel in any area of our lives."

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Simon Roberts's twenty-year career as a business anthropologist has included founding the UK's first dedicated ethnographic research company, running an innovation lab at Intel, and being ethnographer-in-residence at technology think tank, iSociety. His consulting experience centers on product, business, and platform strategy, in consumer and business contexts. Simon's work has been covered by Bloomberg, the Financial Times, Wall Street Journal, BBC Radio 4, and Quartz. He lives with his wife and three children in East Sussex. Jonathan Keeble is an award-winning actor who combines his audio work with a busy theater and TV career. He has been featured in over 700 radio plays for the BBC, appearing in everything from Shakespeare to Sherlock Holmes and Dr. Who; he also played the evil Owen in The Archers. He has recorded over 400 audiobooks, for which he has won multiple awards.

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