Overview

Influencer marketing is now a mainstream form of online marketing. It is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. This guide will teach you about the seeds you need to sow and what you need to do. This book will shed light on: -The power of the social platform and why social media is your best friend -The influential trifecta and the benefits of working with influencers -The 2021 impact and why influencer advertising is a potential goldmine -Which platform will be optimal for your business -Why use Facebook in 2021 -Why use Instagram in 2021 -Why use YouTube in 2021 -Why use Twitter in 2021 -Mistakes to avoid on each of these social media platforms -How to optimize your Facebook, Instagram, YouTube, and Twitter for the best results -And more...

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