Overview

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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9781682628386

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Reviews

Want to learn how to design approaches that spur others to achieve their goals-and that do the same for you and your own goals? With clarity, eloquence and humor, The Power of Fifty Bits shows you how.--Robert B. Cialdini, Author of Influence

The Power of Fifty Bits shows you how to produce outcomes that have both high financial effectiveness and high acceptance by employees.--Bob Ihrie, SVP, Compensation & Benefits If you want to understand how the environment you live in can be reshaped so that your intuitions, fears, hopes and dreams can best be managed and aligned with your best intentions, I recommend you read this fun, challenging, and useful book.--Arthur Caplan, Professor of Bioethics, N Want to learn how to design approaches that spur others to achieve their goals-and that do the same for you and your own goals? With clarity, eloquence and humor, The Power of Fifty Bits shows you how.--Robert B. Cialdini, Author of Influence

If you want to understand how the environment you live in can be reshaped so that your intuitions, fears, hopes and dreams can best be managed and aligned with your best intentions, I recommend you read this fun, challenging, and useful book.--Arthur Caplan, Professor of Bioethics, N The Power of Fifty Bits shows you how to produce outcomes that have both high financial effectiveness and high acceptance by employees.--Bob Ihrie, SVP, Compensation & Benefits Want to learn how to design approaches that spur others to achieve their goals-and that do the same for you and your own goals? With clarity, eloquence and humor, The Power of Fifty Bits shows you how.--Robert B. Cialdini, Author of Influence

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