Overview

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests--what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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9781682628331

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Reviews

Want to learn how to design approaches that spur others to achieve their goals-and that do the same for you and your own goals? With clarity, eloquence and humor, The Power of Fifty Bits shows you how.--Robert B. Cialdini, Author of Influence

Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices.

Fifty Bits is a cleverly engineered system designed to close the gap between people's intentions and their positive action...Marshall's engaging and thoughtful delivery keeps the information flowing at a pace that gives listeners time to absorb it... Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives...a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices. If you want to understand how the environment you live in can be reshaped so that your intuitions, fears, hopes and dreams can best be managed and aligned with your best intentions, I recommend you read this fun, challenging, and useful book.--Arthur Caplan, Professor of Bioethics, N The Power of Fifty Bits shows you how to produce outcomes that have both high financial effectiveness and high acceptance by employees.--Bob Ihrie, SVP, Compensation & Benefits Want to learn how to design approaches that spur others to achieve their goals-and that do the same for you and your own goals? With clarity, eloquence and humor, The Power of Fifty Bits shows you how.--Robert B. Cialdini, Author of Influence

Fifty Bits is a cleverly engineered system designed to close the gap between people's intentions and their positive action Marshall's engaging and thoughtful delivery keeps the information flowing at a pace that gives listeners time to absorb it

Author Information

Bob Nease, PhD, served as the Chief Scientist of Express Scripts and is author of more than seventy peer-reviewed papers. He was also an associate professor of Internal Medicine at Washington University in St. Louis and an assistant professor at Dartmouth Medical School. He has received the Henry Christian Award for Excellence in Research from the American Federation for Clinical Research and the URAC's Health Care Consumer Empowerment and Protection Award. Qarie has narrated over 30 series for the Discovery, Learning Channels & The BBC, as well as providing the inflight programming for Virgin Atlantic Airlines & BBC radio plays. He has voiced over 80 video games for the Playstation & Xbox, and was a guest voice on Comedy Central's Drawn Together. He was made an Associate Artist of The Purple Rose Theatre in 2007.

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