Overview

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests--what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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Bob Nease, PhD, served as the Chief Scientist of Express Scripts and is author of more than seventy peer-reviewed papers. He was also an associate professor of Internal Medicine at Washington University in St. Louis and an assistant professor at Dartmouth Medical School. He has received the Henry Christian Award for Excellence in Research from the American Federation for Clinical Research and the URAC's Health Care Consumer Empowerment and Protection Award. Qarie Marshall has narrated over thirty series for the Discovery Channel and the BBC. He has also been a guest voice on Comedy Central's Drawn Together and has recorded BBC radio plays, the in-flight programming for Virgin Atlantic Airlines, over eighty video games for the PlayStation and Xbox, and numerous audiobooks. In 2007, he was made an Associate Artist of The Purple Rose Theatre.

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