Overview

Who doesn't know and use Facebook nowadays? As a continuously growing social network, Facebook has developed not only as a the choice platform for reaching out to and connecting with family and friends near and far but also as the go-to marketing tool for most business owners.As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead.This presents a particular challenge for small businesses: You don't have the same budgets as bigger advertisers to pour into paid posts to compensate. The harsh reality of Facebook today is that only about 1 out of 50 people who are already fans of your page will see any single post you make on your Facebook business page, said Sam Underwood, director of business strategy at digital agency Futurety. Long gone are the days of posting and knowing that many, if not most, of your fans will see that content. We probably don't need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020.You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month.But maybe you didn't know how often people are using Facebook to interact with businesses of all sizes. For example, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week.Potential customers are already looking for businesses like yours on Facebook. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. As Facebook puts it, your Business Page is a cornerstone of [your] online identity.

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