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Snapshot, reviewers' comments: A must-read for mangers who want to reap the many rewards of dignity...a wonderful, much-needed book...a new and innovative approach to management style...forthright, refreshing, a valuable self-improvement tool...the words flow beautifully. Excerpt: Employees, customers, and other stakeholders are far more than every business's most important assets; they are the source of all other assets. Treat them with the dignity they deserve and prosper financially and socially. That is the premise for this book. I discovered it-I know, much has been written about the importance of people within and around any business. But, as far as I can determine, nobody has explained their importance as the source of all other assets, although I think that the concept is universally true. I had my aha moment in the early 2000s as I was writing all sorts of corporate gargle-my endearing euphemism for marketing communications and public relations-- that paid lip service to the premise. Then I realized that many firms, including some that I consulted with, demean their sources assets and it has hurt and destroyed many lives, including several friends'. Examples abound:

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9781511835732

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Pete Geissler is a freelance professional writer who specializes in management/leadership, engineering/science, and energy/environmental issues. He is deeply concerned about the poor and deteriorating image of business held by the general public and governments, which he feels can be reversed by broadening g the mindsets of managers to be more thoughtful and humane-- without compromising profitability. In The Power of Dignity, Mr. Geissler decries managing for stockholder value as a destructive philosophy, and proposes replacing it with Managing for Dignity. He offers solid empirical and anecdotal evidence that doing so creates sustainable competitive advantage. The first edition of Dignity, published in 2004 as Managing with Conscience for Competitive Advantage, was a Finalist, Best Books 2004, awarded by USA Book News, with this comment: This wonderful title suggests a management direction that could prevent more of the same large-scale failings (such as the Enron debacle) and restore a sense of social consciousness to management. John Burroughs, Reviewer, Midwest Book Review, added: More than just an ethical handbook, (this book) is a 'must read' chock full of prosperity-building tips, tricks, and techniques for small and big business managers alike. Don Nusser, Vice President, Hatch Mott MacDonald, agrees: Powerfully convincing ... a vastly important, necessary change to the way businesses could and should be led ... mandatory reading for executives worldwide. *** The Power of Dignity is the first of Pete Geissler's leadership books; all are connected thematically by their single purpose: to be the thinking leader's model for sustainable competitive advantage. The second book is The Power of Writing Well, followed by The Power of Ethics. Leaders who understand and practice these three foundational bulwarks will enhance the productivity, profitability, and competitive advantage of their organizations. The books were born from insights derived from more than forty years consulting with leaders of various businesses and professional associations. Mr. Geissler's other books include: The Power of Being Articulate; The Power of Writing Well; Divorce can be Such Sweet Sorrow, and BigShots' Bullshit, The All-New Edition. For more: www.TheExpressivePress.com. Email: geissler@earthlink.net Linkedin: https: //www.linkedin.com/pub/pete-geissler/20/783/b52 Twitter: @ExpressivePress

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