Overview

Whether you are an entrepreneur or a part of a large enterprise, getting digital right today is critical. But how do you create or maintain policies that empower employees, comply with regulations - such as GDPR and CCPA - reduce social media gaffes and, simultaneously, unlock opportunity? This handbook helps you to unleash the Power of Digital Policy with field-tested, actionable guidance to minimize risk and maximize opportunity. Sound digital policies help to manage issues like financial risk from data breaches, but they can also streamline operations, reduce redundant content and produce value. Whether you are in marketing, legal, finance, IT or HR, the worst thing to do is to watch from the sidelines. Regardless of the industry or your company's size or stage of policy maturity, this step-by-step roadmap meets you where you are and helps to take your organization where it needs to be.

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9781733691628

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Reviews

Understanding what an organization should and should not do online is one of the hardest challenges for businesses today. In all types of organizations, digital leaders and in-house counsel grapple to find the right balance between opportunity and risk. Sometimes the struggle is so challenging that nothing gets done. The Power of Digital Policy is a comprehensive and necessary resource that helps organizations work through this impasse. Kristina's clear and informed guidance reflects 20 years of experience assisting organizations to operate safely and effectively online and should be the starting place for any organization trying to establish a digital policy framework - Lisa Welchman, Keynote Speaker, Author, Digital Thought Leader Every C-suite executive on this planet needs to make this mandatory reading for his or her organization. - Ashwin Krishnan, COO, UberKnowledge Sometimes policies get a bad rap, but this accessible guide shows how you can actually liberate and accelerate your digital transformation. - Tony Byrne, Founder, The Real Story Group The complexities of digital presences have grown exponentially, the old models of managing them are not scalable nor can they respond to the rapid changes in technology and users' expectations. Through this guide, Kristina reveals the power of policies as enablers of change. She takes us from the fundamental definitions to practical steps to establish a digital policies program. A generous piece of work that needed to be written. - Carolina Ramirez, Digital Governance Lead, UNICEF The landscape of digital initiatives has grown to be incredibly complex. Too many organizations aren't properly recognizing and addressing these complexities, opening them up to exponentially increasing risk. In her book, Kristina offers practical and actionable guidance for your organization to understand the challenge and begin addressing it. - Zach Wahl, Founder and CEO, Enterprise Knowledge Two things are certain in the digital world: there is no one-size-fits-all solution for anything and waiting until later to decide only means it won't be made it until forced under less-than-optimal conditions. The Power of Digital Policy is a helpful guide for any organization who understands that now is the best time to get things under control. Kristina takes a complex subject and makes it easy to understand--and put into practice. This book will make a great complement to the content strategies I help my clients create. - Carrie Hane, author of Designing Connected Content and founder of Tanzen LLC Kristina's insightful book is the primer to help propel organizations into the next phase of digital transformation - one in which organizations are expected to act more responsibly in the digital age and meet the heightened expectations of individuals and governments. For the first time, we now all have access to a practical, step-by-step guide to design, operationalize, and monitor the effectiveness of digital policies and standards. Whether just starting or already well into the journey, your organization will benefit tremendously from Kristina's approach and valuable guidance, based on her 20+ years of experience. - Scott Rosenberg, Senior Director, Global Marketing Operations & Governance, Visa

Author Information

Kristina Podnar empowers organization to succeed in the digital ecosystem. She is entrusted by global 1000 brands as well as small and medium businesses, government agencies, and non-profits. Using her proven methodology, Kristina advises and coaches clients on digital initiatives and how to balance out the risks and opportunities to deliver on the power of digital policy. Through her 20-year career in digital, Kristina has become known for unifying enterprise-wide functions including marketing, human resources, IT, legal, compliance, security, and procurement to common digital guidance and transformation goals. She speaks regularly at industry conferences, contributes articles to publications, and delivers masterclasses on digital policy. Kristina is the Principal of NativeTrust Consulting, LLC and former Vice President of Consulting Services at ActiveStandards, Inc. (now CrownPeak). She has a BA in international studies and an MBA in international business from the Dominican University of California and is certified as both a Change Management Practitioner (APMG International) and a Project Management Professional (Project Management Institute).

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