Overview

Your choices shape your life. But what happens when those same choices start shaping machines? In The Power of ""Your"" Choice, Matthew Isabella explored the deeply personal side of decision-making - why we make the choices we do, and how those choices shape our lives. In The Power of AI's Choice, he raises the stakes. This second book moves beyond the individual and into something far bigger: What happens when flawed human decision-making is scaled, systemised, and embedded into artificial intelligence? Because AI isn't the threat. Human misalignment is. Drawing on two decades of real-world experience, behavioural science, and emerging AI research, Matthew dissects how decisions are actually made - from tribal instincts and dopamine-driven habits to boardroom dynamics and global systems. This isn't theory. It's a diagnosis. Inside, you'll explore: Why the human brain is fundamentally misaligned with the world it now operates in How bias, identity, and reward systems quietly shape decisions at every level What happens when those same patterns are taught to machines Why most institutions are already making misaligned decisions at scale What it will take to build systems - human and artificial - that don't collapse under pressure This book asks the uncomfortable question: If we don't understand how we make decisions, what exactly are we teaching AI to do?

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9781764613828

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