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9780786469963

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Reviews

“Recommended”—Choice; “explores how the concept of authenticity became central to presidential campaigns...Seifert makes a good case for the idea that controlling how people relate to candidates might be the surest way to win votes and is more important than economic policies and international diplomacy”—Library Journal; “well researched and notated”—Reference & Research Book News.

"""Recommended""--Choice; ""explores how the concept of authenticity became central to presidential campaigns...Seifert makes a good case for the idea that controlling how people relate to candidates might be the surest way to win votes and is more important than economic policies and international diplomacy""--Library Journal; ""well researched and notated""--Reference & Research Book News."

Recommended --<i>Choice</i>; explores how the concept of authenticity became central to presidential campaigns...Seifert makes a good case for the idea that controlling how people relate to candidates might be the surest way to win votes and is more important than economic policies and international diplomacy --<i>Library Journal</i>; well researched and notated --<i>Reference & Research Book News</i>.

Author Information

Erica J. Seifert is a senior associate at Greenberg Quinlan Rosner, a public opinion consulting firm in Washington, D.C. She has conducted research for Democracy Corps, and also for National Public Radio, the Los Angeles Times, Women’s Voices Women Vote, the Campaign for America’s Future, and the Public Campaign Action Fund. She lives in Chevy Chase, Maryland.

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