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9781785521287

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'The study of negative campaigning has mostly been about American elections. Refreshingly, the essays in this book look at what happens in other countries. By so doing, they truly offer new perspectives and thus advance our understanding of attack politics. Recommended to anyone interested in elections and campaigns.' John G Geer, Vanderbilt University 'Negative campaigning, where politicians attack rivals, is a ubiquitous phenomenon, such as Trump belittling his GOP adversaries. Mud-slinging in the U.S. is widely blamed for polarizing party politics and demobilizing citizens, yet the use of this strategy elsewhere, and its full consequences, remain unclear. In this first-rate new volume, Nai and Walters present fresh evidence from international experts covering a wide range of countries and contexts to examine how negative campaigning is best measured, what explains the adoption of this communications strategy, and what effects flow from this practice. This fascinating and accessible book provides a milestone in comparative communications research, settling the US case in comparative perspective.' Pippa Norris, John F Kennedy School of Government, Harvard University

'The study of negative campaigning has mostly been about American elections. Refreshingly, the essays in this book look at what happens in other countries. By so doing, they truly offer new perspectives and thus advance our understanding of attack politics. Recommended to anyone interested in elections and campaigns.' John G Geer, Vanderbilt University

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Alessandro Nai is Lecturer in empirical methods at the Department of Political Science and International Relations at the University of Geneva (Switzerland). His work deals with citizens' behaviour in referenda and elections, political psychology, and campaigning effects. He is currently co-directing a three-year SNSF research project (2012-2015) on negative campaigning in Switzerland, with a special focus on its causes and effects. He has been a visiting fellow at the Rutgers University, USA (2008-2009) and at the University of Sydney, Australia (2014). Recent journal articles include 'What really matters is which camp goes dirty: differential effects of negative campaigning on turnout during Swiss federal ballots' (European Journal of Political Research, 2013) and 'The Cadillac, the mother-in-law, and the ballot: individual and contextual roots of ambivalence in Swiss direct democracy' (Electoral Studies, 2014). Annemarie Walter is a Marie Curie Fellow in the School of Politics and International Relations at the University of Nottingham (United Kingdom). She received her PhD in 2012 at the University of Amsterdam. Prior to that she was an Assistant Professor in the Communication Science Department at VU Amsterdam. Dr Walter is currently working on a three-year Marie Curie/ NRF research project (2014-2017) entitled CSNCC: Comparative Study of Negative Campaigning and its Consequences. She has published numerous articles in international peer-reviewed journals such as Comparative Political Studies, Political Studies, Party Politics, Acta Politica and the Harvard International Journal of Press/Politics.

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