The Political Persuaders
Author:   Dan Nimmo
Publisher:   Taylor & Francis Inc
Edition:   New edition
ISBN:  

9780765806130


Pages:   246
Publication Date:   30 September 2000
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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The Political Persuaders


Overview

Full Product Details

Author:   Dan Nimmo
Publisher:   Taylor & Francis Inc
Imprint:   Transaction Publishers
Edition:   New edition
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.90cm
Weight:   0.340kg
ISBN:  

9780765806130


ISBN 10:   0765806134
Pages:   246
Publication Date:   30 September 2000
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Preface, Introduction to the Transaction Edition, 1. Campaigns and Persuasion, 2. Campaign Management: From Craft to Profession?, 3. Campaign Research: Profiling the Electorate, 4. Campaign Communication: The Tactics of Mass Persuasion, 5. Professionally Mediated Campaigns: Effects and Consequences, Appendix A: Types of Campaign Management, Appendix B: Political Polls and Pollsters, 1960s, Index

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Author Information

Dan D. Nimmo has been a professor of political science, journalism, and communication at various institutions, notably the University of Missouri, University of Tennessee, and the University of Oklahoma. His writings include The Political Pundits and The Political Persuaders.

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